Star of Texas! Broadway Across America Will Book Dallas Summer Musicals' Touring Shows Starting in 2017

News 09/09/16

Broadway's about to get even bigger in Texas! Dallas Summer Musicals (DSM), the nonprofit presenter of Broadway theater in North Texas, and Broadway Across America (BAA) are coming together to book future seasons of touring Broadway shows at Fair Park Music Hall. Beginning with the 2017-2018 season, Dallas will be BAA's 41st city in the U.S. and Canada.

“Broadway Across America’s roots are in Texas,” said John Gore, Owner and CEO of BAA’s parent organization, The John Gore Organization, in a statement. “Since our company was founded in Texas in 1982, we are very proud that Dallas, a top five market, has joined our other long-time Texas partners in Austin, Houston and San Antonio as well as those throughout North America. With the largest theatrical subscription base in the world, we are excited to work with our new partners to bring DSM’s audience the best of Broadway.”

According to The Dallas Morning News, DSM signed a 10-year contract with BAA on September 7. BAA will act as the voice for DSM in booking touring Broadway shows and promoting events at the theater. DSM's locally run programs, including the DSM High School Musical Theatre Awards and the Dallas Summer Musicals Academy of Performing Arts, will continue. Additionally, DSM plans to continue collaborating with Performing Arts Fort Worth.

“Dallas is at the brink of a revolutionary transformation, especially within the arts community. Given the vitality and diversity currently on Broadway, we are excited about DSM’s partnership with Broadway Across America which could not have happened at a better time than this, the Platinum Age of musical theatre,” said Ted Munselle, DSM 2016 Chair of the Board, in a statement. “Broadway Across America is known for their network of premiere theatre relations and their influence in the industry is unparalleled, which is why this partnership offers strong support for our organization.”

“Dallas is a world-class city and we are proud to work with Dallas Summer Musicals to bring the best shows and the best practices in the industry to Dallas,” said Lauren Reid, CEO of Broadway Across America, in a statement. “It is gratifying to establish a partnership with such a beloved institution. Together, we will work to bring the highest quality arts and entertainment experiences to the North Texas community.”